The Experience Behind the Strategy
Our founder
LeAnne Coulter is a supply chain executive with 30 years of experience leading operations, strategy, and transformation across transportation providers, logistics networks, and Fortune 500 supply chains.
She has held senior executive roles at Penske Logistics and Schneider Logistics, worked across carrier, 3PL, shipper, and technology environments, and spent her career making the decisions her clients are now facing.
She founded BlueWave Supply Chain LLC to bring that experience directly to the executives and organizations who need it most.
Education
- Bachelor's degree, University of Michigan
- MBA, Wayne State University
Current Board and Advisory Engagements
- Strategic Advisory Council, FourKites Advising one of the leading supply chain visibility platforms on strategy, market positioning, and product direction
- Global Supply Chain Management Advisory Board, Wayne State University, Mike Ilitch School of Business
- ISM DELIVER Committee, Institute for Supply Management
Speaking topics include:
- Supply chain strategy and network design
- Transportation market dynamics
- AI and technology in logistics operations
- Women in leadership
Our story
Why BlueWave Exists
After 30 years inside major logistics organizations, LeAnne saw the same pattern repeat.
Companies with real supply chain problems and capable internal teams, with a genuine need for independent strategic expertise focused on their business.
Large consulting firms delivered heavy decks focused on cost cutting and expense control. But the results weren't operational and didn't match the challenges facing the company. Vendors brought products to sell that didn't dig into the actual problem. What was missing was an experienced operator with no stake in the answer, who could work alongside leadership as a genuine partner.
That's what BlueWave was built to be.
BlueWave serves three distinct audiences:
- Carrier and logistics provider executives building toward the next growth cycle
- Supply chain leaders at shippers who need a network-level view and an independent perspective
- Supply chain technology companies that need a practitioner in the room
How I Work
Sustainable decision making.
Every engagement is built around the principle that the best outcomes happen when the organization owns the work. I provide an external perspective built over 30 years. You will have the benefit of that perspective to make decisions best fit for your company.
Independence is the value.
BlueWave has no preferred technology vendors, no carrier partnerships, and no financial stake in any recommendation. The only thing driving every recommendation is what is right for your organization.
Strategy without implementation is just a document.
Every roadmap and recommendation is built with execution in mind, with clear sequencing, defined ownership, and the tools your team needs to carry it forward. Implementation belongs to your team. My job is to make sure they're ready for it.
The work is collaborative, not prescriptive.
The best engagements are built on honest conversation. We talk about what the data shows, what is working, and what is not. I arrive with experience and a framework. You bring the context. We build the answer together.